DEUTSCHE teleKom

Plan Configurator

i n t r o d u c t i o n

The Deutsche Telekom plan configurator.

The Deutsche Telekom offers 4 telecommunications plans for the customer: Magenta Mobil S, M, L and XL. A mobile device (smartphone, tablet) and accessories can be purchased at additional cost.

The offer page is one of the most visited sites on telekom.de. The plan configurator ist the most important module – followed by device configurator, selection of services & accessories, shopping cart, checkout, confirmation.

t h e   g o a l

CRO – Conversion rate optimization.

How do you sell a high-priced virtual product? The business plan Magenta Mobil XL costs approx. 2.000,– EUR for 24 months. In addition to the very good reputation of telekom, emotionally prepared and appealing content – conversational UX – plays an essential role.

The task: New UX concept of the complete user Zow: Landing page, plan configurator, device configurator, selection of services & accessories, shopping cart, checkout, confirmation.

P R O D U C T   V I S I O N

“The plan configurator offers our customers the opportunity to select and customize the optimal plan for their needs – and to order it quickly and intuitively.”

D E S I G N   P R O C E S S

Strategy.

  • Product Vision
  • Goals

Research.

  • User Research
  • Data Insights
  • Benchmarking
  • Customer Journeys

Ideation.

  • Design Thinking
  • Brainstorming

Concept.

  • Wireframing
  • Clickdummies
  • Content Audits
  • Uselab Tests

– k e y   r e s u l t s

Conversion: Uplift

Significant increase of orders in plans Magenta Mobil S, M and XL

Plan with device: Uplift

More plan orders with including a mobile device

Accessoires: Not attractive

Unattractive, accessoires are cheaper elsewhere

k e y   r e s u l t s