– i n t r o d u c t i o n
The Deutsche Telekom plan configurator.
The Deutsche Telekom offers 4 telecommunications plans for the customer: Magenta Mobil S, M, L and XL. A mobile device (smartphone, tablet) and accessories can be purchased at additional cost.
The offer page is one of the most visited sites on telekom.de. The plan configurator ist the most important module – followed by device configurator, selection of services & accessories, shopping cart, checkout, confirmation.
– t h e g o a l
CRO – Conversion rate optimization.
How do you sell a high-priced virtual product? The business plan Magenta Mobil XL costs approx. 2.000,– EUR for 24 months. In addition to the very good reputation of telekom, emotionally prepared and appealing content – conversational UX – plays an essential role.
The task: New UX concept of the complete user Zow: Landing page, plan configurator, device configurator, selection of services & accessories, shopping cart, checkout, confirmation.
– P R O D U C T V I S I O N
“The plan configurator offers our customers the opportunity to select and customize the optimal plan for their needs – and to order it quickly and intuitively.”
– D E S I G N P R O C E S S
– k e y r e s u l t s
Significant increase of orders in plans Magenta Mobil S, M and XL
Plan with device: Uplift
More plan orders with including a mobile device
Accessoires: Not attractive
Unattractive, accessoires are cheaper elsewhere