– i n t r o d u c t i o n
What is BahnBonus?
BahnBonus is the customer loyalty program of Deutsche Bahn. It works similar to the Lufthansa Miles & More or Payback program. Customers with a BahnCard are automatically registered at the BahnBonus program.
During the entire travel chain, the app should offer the customer relevant partner services that are currently available or can be booked. The available services include hotels, rental cars, DB Flinkster and catering and many more.
Furthermore, the app should show the customer the enormous variety of offers and services for which he can redeem his BahnBonus points.
– t h e g o a l
Significantly more BahnBonus points reedemed for use of service partners.
– P R O D U C T V I S I O N
“For the customer, the BahnBonus app is an intuitive and mobile travel companion, which offers individual added value and significant benefit along the entire travel chain depending on the situation and context.”
– D E S I G N P R O C E S S
– k e y r e s u l t s
Significant more BahnBonus points redeemed for use of service partners
Popular: > 300.000
App downloads in iOS and Android App stores
High Rating: 4,3 stars
Average star rating in iOS and Android App stores