DEUTSCHE BAHN

BahnBonus App

i n t r o d u c t i o n

What is BahnBonus?

BahnBonus is the customer loyalty program of Deutsche Bahn. It works similar to the Lufthansa Miles & More or Payback program. Customers with a BahnCard are automatically registered at the BahnBonus program.

During the entire travel chain, the app should offer the customer relevant partner services that are currently available or can be booked. The available services include hotels, rental cars, DB Flinkster and catering and many more.

Furthermore, the app should show the customer the enormous variety of offers and services for which he can redeem his BahnBonus points.

t h e   g o a l

Significantly more BahnBonus points reedemed for use of service partners.

P R O D U C T   V I S I O N

“For the customer, the BahnBonus app is an intuitive and mobile travel companion, which offers individual added value and significant benefit along the entire travel chain depending on the situation and context.”

D E S I G N   P R O C E S S

Strategy.

  • Product Vision
  • Goals

Research.

  • Stakeholder
  • User Research
  • Data Insights
  • Benchmarking
  • Customer Journeys

Ideation.

  • Design Thinking
  • Design Sprint
  • Brainstorming
  • Customer Journeys

Concept.

  • Wireframing
  • Clickdummies
  • Uselab Tests

– k e y   r e s u l t s

Conversion: Uplift

Significant more BahnBonus points redeemed for use of service partners

Popular: > 300.000

App downloads in iOS and Android App stores

High Rating: 4,3 stars

Average star rating in iOS and Android App stores

k e y   f a c t s